About Me

Welcome to my site!

Let me tell you a little bit about me… My name is Rakefet Oved and I'm a freelance art & graphic designer. Before turning self-employed, and after graduating from the Wizo Academy of Design and Education in 2001, I've gained incredible experience in versified fields of design, working for the two top leading advertisement agencies in Israel, McCann Erickson and Young & Rubicam, on large-scale and prestigious accounts such as Mercedes-Benz, Orange (mobile network operator), El-Al (Israel national airline), Yes (satellite television provider), Honda, Strauss-Elite (food products manufacturer), and many more.

As a designer, what matters to me the most is a clean, clear-cut visual message, one which combines simplicity and creativity. In addition, I consult a professional copywriter on a regular basis (show me a designer that does that!), because in my view visuals and words are part of a single message.

In my portfolio you will find logos and illustrations, corporate identity, brochures, posters, and of course, web-sites, to all of which I enjoyed very much applying my passion and skill for design, especially if the project began straight from the logo (the visual essence of every brand, and by the way, my biggest love as a designer), then grew and evolved to an entire visual language, containing multiple elements and spreading over several media.